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# One hundred issues in
- URL: https://vanta-plus.planethemes.com/one-hundred-issues-in/
- Published: 2026-08-29T09:00:00.000Z
- Updated: 2026-08-29T09:00:00.000Z
- Description: What two years of a weekly letter taught me about deadlines, growth and saying less.
- Author: Maya Okafor
- Tags: Creator economy, #Import 2026-10-23 17:46

Issue one went to 31 people, most of them related to me. Issue one hundred went to a little over eleven thousand.

## The deadline is the product

Readers don't remember individual issues. They remember that it arrived every Thursday at seven. Consistency builds more trust than any single brilliant post.

## Growth was boring

No viral thread did it. Each week a few people forwarded it to a friend. That's the whole strategy, repeated a hundred times.

> Write the letter you would forward.